Product details
Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.
Introducing Purple Shampoo from Elvive Colour Protect, Britain's number 1 for coloured hair.*
Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.
How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones.
Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.
Suitable for blonde, highlighted, and silver hair.
Highlighted brunette, blonde, and grey hair can become yellow and brassy over time.
How does it work? Purple colour is the opposite to yellow on the colour wheel, the purple within the Purple shampoo formula helps neutralise yellow tones.
Our new specialist colour correcting Purple formula nourishes hair & neutralises unwanted yellow, orange, and brassy tones in just one use, to help leave hair looking bright and beautiful.
Suitable for blonde, highlighted, and silver hair.
Ingredients
Ingredients 1170883 E Aqua / WaterSodium Laureth SulfateCoco-BetaineGlycol DistearateCocamide MIPA CI 60730 / Acid Violet 43 Sodium Lauryl SulfateSodium ChlorideSodium BenzoateSodium HydroxideTrideceth-6Iris Florentina Root ExtractPolyquaternium-7Polyquaternium-10Salicylic AcidLimoneneLinaloolBenzyl SalicylateBenzyl Alcohol Benzophenone-4 AmodimethiconeAlpha Isomethyl IononeCarbomerCitric AcidCitronellolCetrimonium ChlorideButylene GlycolCoumarinHexylene GlycolAmyl CinnamalParfum / Fragrance (F.I.L C226042/2)
Usage
Use once a week to complement your regular Elvive Colour Protect routine. Massage into hair and leave for 1-3 minutes before rinsing well and follow with our Purple Conditioner.
Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.
Keep out of reach of children. Wear suitable gloves. Avoid contact with eyes. In case of contact with eyes rinse immediately and thoroughly. Only use for hair colour correction purposes.